Configuration Overview

Configuring your Consent Banner

Cookie Compliance equips your website with a fully configurable consent banner that provides a beautiful, multi-level experience and includes new choices and controls for site visitors to better understand and engage in data privacy decisions. The Privacy Experience is the first consent solution to offer Intentional Consent, a new consent framework that incorporates the latest guidelines from over 100+ countries, and emerging standards from leading international organizations like the IEEE. 

Data Access Levels

Under the Intentional Consent Framework, site visitors are provided with three (3) equal choices that represent different configurations of consent. The goal of this 3-choice architecture is to eliminate the dark pattern of forcing site visitors to navigate through multiple screens in order to "reject all", as well as the dark pattern of imbalanced choice between "Accept" and "Reject". 

The banner made available through the Cookie Compliance application provides a 3-choice architecture that gives site visitors the ability to decide between accepting none, some, or all cookies through packaged choices called Data Access Levels. 

  • Data Access Level 1 (Private Level) represents the highest level of privacy, and is equal to the traditional "reject all" choice
  • Data Access Level 2 (Balanced Level) represents a balance between privacy and personalization, and is equal to accepting "functional" and/or "analytics" cookies
  • Data Access Level 3 (Personalised Level) represents the highest level of personalization, and is equal to the traditional "accept all" choice

How it works:

For the default setup, when a visitor lands on the site they are asked to select a Data Access Level and Duration.  Here's a quick view of the preconfigured settings at each Level:

Private Level "Silver"

  • Categories: Basic Operations Only
  • Duration: 1 Month

Selecting Private Level ("Silver") sets the Duration at 1 month, and the Purpose Categories at Category 1 only ("Basic Operations"). Duration can be customized by the visitor without impacting the selected Level. When a visitor expands to see their consent preferences, the Data Access Level will change to Level 2 if any other Category is enabled.

Balanced Level "Gold"

  • Categories: Basic Operations AND Content Personalization AND/OR Site Optimization
  • Duration: 3 Months
Selecting Balanced Level ("Gold") sets the Duration at 3 months, and enables Purpose Categories 1 + 2 ("Content Personalisation") + 3 ("Site Optimisation"). Duration can be customized by the visitor without impacting the selected Level. When a visitor expands to see their consent preferences, the Data Access Level will change back to Silver when Category 2 and Category 3 are disabled. Similarly, when Category 4 ("Ad Personalisation") is enabled, the Data Access Level changes to Platinum.

Personalized Level "Platinum"

  • Categories: Basic Operations AND Ad Personalisation
  • Duration: 6 month

Selecting Personalised Level ("Platinum") sets the Duration at 6 months, and enables all Purpose Categories. Duration can be customized by the visitor without impacting the selected Level. When a visitor expands to see their consent preferences, the Data Access Level will change back to Level 2 when "Ad Personalisation" is disabled. Further, the Level will change back to Level 1 if "Content Personlisation" + "Site Optimisation" are disabled.

PLEASE NOTE: You should not translate any of the English Default fields on the Configuration page. Only do your translations via the Languages page. The fields in the Configuration page are meant for English only.


Privacy Contact

Allows you to provide contact information for a business's data privacy admin, as well as helpful links to external data privacy resources

The URLs under Privacy Contact can be used to provide helpful links to your site visitors.

"Your Data Rights": If your site has a dedicated page where visitors can exercise their data rights under GDPR or CCPA, you would link that page here. If not, we suggest linking to your site's Privacy Policy, which should contain a section that informs visitors on how they can exercise these rights.

"Other ways to Opt-Out": We suggest linking to an opt-out tool such as https://optout.aboutads.info/

"File a Complaint": We suggest linking to a complaint filing portal such as http://youronlinechoices.eu/ if most of your visitors are subject to GDPR, or https://oag.ca.gov/ if your visitors are subject to CCPA. Other links to more general complaint filing systems include https://www.privacyshield.gov/

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