NOTE: To ensure consistency in implementing the Intentional Consent framework, the following fields are LOCKED for Domains with a FREE Plan: Consent Heading, Consent Message, Save Consent Text, Data Access Level Names & Descriptions (Private Level, Balanced Level, Personalised Level), Data Type Descriptions (all categories).
Configuring your Privacy Experience
Cookie Compliance equips your website with a fully configurable Privacy Experience that provides a beautiful, multi-level experience and includes new choices and controls for site visitors to better understand and engage in data privacy decisions. The Privacy Experience is the first consent solution to offer Intentional Consent, a new consent framework that incorporates the latest guidelines from over 100+ countries, and emerging standards from leading international organizations like the IEEE.
For Domains with the Previous Design Only:
If you did not do any significant customization to the banner, you can freely click "Reset Configuration" to align with the recommended default settings for the Consent and Design parameters. View the default settings LIVE by visiting hu-manity.co.
If you customized the banner text strings and design, those strings will remain until you update them in the app. Take a look at this article for instructions on how these strings should be adjusted to reflect the new consent framework
Data Access Levels
Under the Intentional Consent Framework, site visitors are provided with three (3) equal choices that represent different configurations of consent. The goal of this 3-choice architecture is to eliminate the dark pattern of forcing site visitors to navigate through multiple screens in order to "reject all", as well as the dark pattern of imbalanced choice between "Accept" and "Reject".
The Privacy Experience made available through the Cookie Compliance application provides a 3-choice architecture that gives site visitors the ability to decide between accepting none, some, or all cookies through packaged choices called Data Access Levels.
- Data Access Level 1 (Private Level) represents the highest level of privacy, and is equal to the traditional "reject all" choice
- Data Access Level 2 (Balanced Level) represents a balance between privacy and personalisation, and is equal to accepting "functional" and/or "analytics" cookies
- Data Access Level 3 (Personalised Level) represents the highest level of personalisation, and is equal to the traditional "accept all" choice
Why "Data Access Levels"?
Data Access Levels fundamentally change the consent experience by motivating people to understand and control the level of data access they give to your website. We believe that when people understand their data privacy and consent choices, and the consequences of those choices, they can control who can access which data for what purposes. Consent becomes less of a binary decision based in fear, and more of an informed decision based on a person’s relationship with the business behind the website.
Precious Metal Categories (Silver, Gold, Platinum)
We use Precious Metals to represent the three Data Access Levels for the following reasons:
- Familiarity: People are familiar with these terms in other contexts, such as credit cards and airline rewards programs
- Power Dynamic: These terms change the power dynamic by asking people to issue a level of access based on how much they trust your business
- Recognition: People will see similar consent experiences across multiple websites over time, and using these unique terms makes it easier to establish a recognizable standard
NOTE: Domains that are using the Free Version are not able to change the names of the Data Access Levels. Upgrade to a paid subscription to enable custom Data Access Levels, unlimited visits, languages, and more.
How it works:
For the default setup, when a visitor lands on the site they are asked to select a Data Access Level and Duration. Here's a quick view of the preconfigured settings at each Level:
Private Level "Silver"
Selecting Private Level ("Silver") sets the Duration at 1 month, and the Purpose Categories at Category 1 only ("Basic Operations"). Duration can be customized by the visitor without impacting the selected Level. When a visitor expands to see their consent preferences, the Data Access Level will change to Level 2 if any other Category is enabled.
Balanced Level "Gold"
Categories: Basic Operations AND Content Personalisation AND/OR Site Optimisation
Duration: 3 Months
Selecting Balanced Level ("Gold") sets the Duration at 3 months, and enables Purpose Categories 1 + 2 ("Content Personalisation") + 3 ("Site Optimisation"). Duration can be customized by the visitor without impacting the selected Level. When a visitor expands to see their consent preferences, the Data Access Level will change back to Silver when Category 2 and Category 3 are disabled. Similarly, when Category 4 ("Ad Personalisation") is enabled, the Data Access Level changes to Platinum.
Personlised Level "Platinum"
Categories: Basic Operations AND Ad Personalisation
Duration: 6 month
Selecting Personalised Level ("Platinum") sets the Duration at 6 months, and enables all Purpose Categories. Duration can be customized by the visitor without impacting the selected Level. When a visitor expands to see their consent preferences, the Data Access Level will change back to Level 2 when "Ad Personalisation" is disabled. Further, the Level will change back to Level 1 if "Content Personlisation" + "Site Optimisation" are disabled.
Allows you to provide contact information for a business's data privacy admin, as well as helpful links to external data privacy resources
The URLs under Privacy Contact can be used to provide helpful links to your site visitors.
"Other ways to Opt-Out": We suggest linking to an opt-out tool such as https://optout.aboutads.info/
"File a Complaint": We suggest linking to a complaint filing portal such as http://youronlinechoices.eu/ if most of your visitors are subject to GDPR, or https://oag.ca.gov/ if your visitors are subject to CCPA. Other links to more general complaint filing systems include https://www.privacyshield.gov/