Duration

What it is

Controls how long a visitor’s consent cookie remains valid in their browser. Two separate duration fields exist: one for accepted consent and one for rejected consent. Both draw from the same set of options.

How it works (end-to-end)

• On first decision, the visitor selects a Duration in the banner (if the duration selector is shown).
• When they click Save my preferences (or your custom label), Cookie Compliance writes a consent cookie with that expiry.
• Until expiry, the banner, autoblocking rules, and integrations (e.g., Google/Microsoft/Facebook consent modes) honor the stored choices.
• After expiry, the banner re-prompts. A new consent cookie is set when the visitor interacts again and saves.

Editing the options

• You can add/remove Duration values in the field: click the “x” to remove a value, then click in the field to open the dropdown and pick a replacement.
• Changes take effect immediately for new consents. Existing visitors keep their current expiry until they re-consent.

All available values

• An hour – consent re-confirmed each session; suitable for high-sensitivity contexts.
• 1 day – daily re-prompt.
• 1 week – weekly re-prompt.
• 1 month – monthly renewal.
• 3 months – quarterly renewal.
• 6 months – CNIL guidance commonly cites this as a prudent upper bound for cookie consent validity.
• 1 year – annual renewal.
• Infinity – consent never expires; the banner never re-prompts this visitor unless they revoke consent manually.

Accepted expiry vs. Rejected expiry

The plugin provides two independent duration fields:

• Accepted expiry – how long a positive consent choice is remembered.
• Rejected expiry – how long a rejection (Private / refuse) is remembered before the banner asks again.

You may set shorter rejected expiry periods to give visitors a periodic opportunity to reconsider.

Defaults & guidance

• Both GDPR-style and U.S. consumer privacy regimes favor periodic renewal so people can make an informed choice again.
• If you serve the EU/EEA (or align globally), set 6 months as your accepted default and a shorter value (e.g., 1 month) for rejected expiry.
• Use Infinity only where your legal basis supports indefinite consent storage and you offer a visible Revoke Consent control.