Microsoft Consent Mode Support

What Is Microsoft Consent Mode?

Microsoft Consent Mode is a privacy-focused framework provided by Microsoft that enables websites to integrate Microsoft services—such as Microsoft Advertising (formerly Bing Ads) and Microsoft Clarity—in a way that respects user consent.

When implemented, Microsoft Consent Mode adjusts how Microsoft scripts behave based on whether the user has granted or denied consent for categories such as advertising and analytics. If the user consents, tags operate normally. If not, they function in a limited or non-identifying mode.

This helps you remain compliant with privacy laws like GDPR, CCPA, and others, while still preserving essential insights and ad functionality when possible.

How Cookie Compliance Supports Microsoft Consent Mode

Enabling Microsoft Consent Mode

To activate Microsoft Consent Mode support:

1. Log in to your Cookie Compliance Dashboard.
2. Navigate to Configuration → Consent.
3. Find and enable the “Microsoft Consent” option.
4. Save your changes.

That’s it—no additional configuration or manual code editing required.

How It Works Behind the Scenes

Once the Microsoft Consent option is enabled, Cookie Compliance automatically handles everything for you:

• It synchronizes user consent from the Cookie Compliance banner with Microsoft’s expected consent signals.
• It dynamically applies Microsoft’s required consent parameter (ad_storage ) as either "granted" or "denied", based on the user’s actual cookie preferences.
• This ensures Microsoft tags on your site behave appropriately, without violating the user’s privacy choices.

Benefits of Using Microsoft Consent Mode with Cookie Compliance

• No coding required: Full support is automatic after enabling the option.
• Regulation-ready: Ensures your site respects consent across Microsoft tools for GDPR, CCPA, and other frameworks.
• Improved transparency: Builds trust with users by enforcing their consent preferences.
• Data preservation: Allows Microsoft services to operate in a privacy-aware way when full tracking is not permitted.